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Dr Scholl's Shoes wins Design Excellence Award

Sep '20
Pic: Dr Scholl
Pic: Dr Scholl's Shoes
For the second year in a row, Dr Scholl’s Shoes has taken home the footwear honour at the Accessories Council’s Design Excellence Awards. The brand won this time for the eco-conscious and versatile Sweet Life Sneaker. For 60 years, Dr Scholl’s Shoes has been committed to designing shoes with standout comfort and authentic American design.
Recently, the brand made a choice to take its mission one step further setting out on a journey to make shoes in a whole new way, using eco-conscious materials, finding ways to reduce packaging, and choosing sustainable processes when possible.
The Sweet Life Sneaker holds true to the brand’s signature blend of comfort and sustainable elements, featuring a neoprene heel counter for a comfy, sock-like fit, plant-based foam midsole that reduces plastic and manufacturing waste and microsuede made from recycled plastic bottles.
“As our lives become busier than ever, our team wanted to design a sneaker that is not only easy to wear, but easy to slip-on and go,” Katie Moore, senior design director, Dr Scholl’s Shoes, said in a press release. “From stretch laces, to the to the comfy sock-like fit and sleek silhouette. It’s truly the wear-with-everything sneaker that we all need in our closets, especially these days when comfort has taken on a new level of importance to our consumer. The fact that we are now able to also infuse sustainable elements at such an accessible point is such a win for us in our journey to reduce our impact on the environment.”
“We congratulate Dr Scholl's on their second Design Excellence Awards win! We commend the mix of sustainability, comfort and exceptional design. This shoe is a wonderful example of what today’s shoppers are looking for,” Karen Giberson, Accessories Council president, said.

Fibre2Fashion News Desk (JL)

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