Dunlop Protective Footwear partners with LineDrive

04 May '20

2 min read

Pic: Dunlop Protective Footwear

Dunlop Protective Footwear, a manufacturer leisure waterproof boots, has announced a partnership with LineDrive to be Dunlop's sales agency in the industrial sector. LineDrive is the leading national industrial sales agency with a suite of technology-enabled services and solutions designed to achieve the utmost worker safety and facility productivity.

LineDrive will focus on growing and developing national and key account distribution partnerships, as well as expanding Dunlop Protective Footwear's innovative good, better, best product range options for workers in target vertical markets such as oil and gas and food processing.

“As Dunlop Protective Footwear accelerates their business plans in the USA and enhances the product and service offerings for the industrial, food processing, oil, gas, & mining market segments we are pleased to join forces with LineDrive,” Mary Steinebrunner, Dunlop general manager, said in a press release. “Our partnership with the LineDrive organisation extends our reach and resources in the channel in a very structured way that will allow us to grow together in a sustainable way for the future.”

“Adding a brand like Dunlop to our solutions offering to improve workers safety is a huge win for LineDrive, Dunlop and ultimately the end customer base. The quality and innovation they provide allow our team to make a real difference in those critical market verticals they specialise in,” LineDrive sales EVP, Carlo Emanuele, said.

LineDrive will be a key growth engine for the launch of Dunlop's latest innovation: the Dunlop Snugboot. The new Snugboot collection reinvents how a boot should fit for all day comfort and protection. LineDrive will also represent Dunlop's industrial protective footwear range featuring the iconic Purofort assortment, and the best in class Made in the USA PVC line for the OGM, construction, and other industrial sectors.

Fibre2Fashion News Desk (JL)

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