FanCode launches online sports fan merchandising store

28
Aug '20

Pic: FanCode

FanCode, India’s first multi-sport aggregator platform by Dream Sports, has launched FanCode Shop, an online sports fan merchandising store. FanCode Shop kicked-off with official licensed merchandise of India’s homegrown sports brands, 6 IPL teams Delhi Capitals, Sunrisers Hyderabad, Mumbai Indians, Chennai Super Kings, Rajasthan Royals, and Kings XI Punjab.

The FanCode Shop will offer a wide array of fan merchandise that includes official match jerseys, t-shirts, jackets, joggers, caps, masks, phone covers, coasters, keychains, wristbands and much more. The fan gear will cover a wide variety of ranges, designs and styles, creating something for every type of fan to proudly flaunt their fandom.

FanCode Shop will use technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have the latest, most topical designs of their favourite sports brands and teams. Fans can explore and buy official merchandise of their favourite IPL team on shop.fancode. FanCode Shop will also feature the Dream Sports range of athleisure apparel collection which includes trendy T-Shirts.

“We are thrilled to launch FanCode Shop with some of the biggest Indian sports brands. Through FanCode Shop, our aim is to provide a single platform for all sports fans with easy access to authentic and affordable merchandise. Keeping quick turnaround time in focus, we want to give fans many options to choose from and even customise designs and products as per their liking,” Yannick Colaco, co-founder of FanCode, said in a press release.

“Through FanCode Shop, IPL fans across India will have the opportunity to ‘wear their passion’ while cheering for their favourite team from the comfort of their home. IPL teams like Delhi Capitals and Sunrisers Hyderabad have built strong brands with passionate and loyal fan bases. We’re excited to be able to provide their fans with another opportunity to engage with and proudly display their support to their favourite IPL teams,” Prasana Krishnan, co-founder of FanCode, said.

“We are excited to partner with FanCode for Sunrisers Hyderabad’s fan merchandise this year. FanCode as our official fan store will only help us to grow the engagement with our fans. We are hopeful that the Orange Army fans will appreciate the exclusive merchandise curated by FanCode and cheer from their homes with even more fervour than they do every year,” K Shanmugham, CEO, Sunrisers Hyderabad, said in the release.

“Delhi Capitals is delighted to have FanCode on board as our official merchandise partner. ‘Fan First’ is an ethos we follow at Delhi Capitals, even in unprecedented scenarios like the current one, where our engagement with fans can be through digital platforms only. We emphasise on being a fan-friendly team, just like FanCode which is why I am confident about this partnership being a mutually beneficial one for both of us,” Talking about the partnership, Dheeraj Malhotra, CEO of Delhi Capitals, said.

Fibre2Fashion News Desk (JL)

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