Home / Knowledge / News / Press Release / GFG launches sustainable shopping edit in Russia & CIS

GFG launches sustainable shopping edit in Russia & CIS

Dec '20
Pic: Global Fashion Group
Pic: Global Fashion Group
Global Fashion Group (GFG), an online fashion & lifestyle destination, has announced the launch of its latest sustainable shopping edit in Russia & CIS. Available via the Lamoda website and app, Lamoda Planet enables customers to shop for products that are better for humans, animals and the environment, and that meet the principles of conscious consumption.
The first edit of its kind in the Russia & CIS region, the selection is categorised by six distinct criteria: Recycle and innovation – products that are made from at least 50 per cent recycled, sustainable and innovative materials; Eco-composition – products made from organic materials and natural cosmetics with certifications such as Ecocert, ICEA, BDIH, Natrue and others; cruelty free – products from brands that guarantee animal welfare and do not conduct animal-testing of products; Vegan – products made entirely free from animal materials;  Care for the Planet – products from responsible brands that have prioritised sustainable development by reducing consumption of water, electricity and carbon; and, I Want to Help – products from trusted charities that are selling their goods on Lamoda.
Lamoda Planet is the latest of GFG’s sustainable shopping edits following suit from Australia in 2019 and more recently Southeast Asia earlier this year. 
“We are very excited to release the next edition of our sustainable shopping edits in Russia & the CIS.  Having launched in Australia in early 2019 and more recently Southeast Asia, this demonstrates that GFG is making great strides to achieve its sustainability commitments by 2022 and making sustainable fashion accessible to millions of consumers,” Jaana Quaintance-Jones, chief sustainability officer at GFG, said in a press release.
“Sustainability and responsible consumption are important topics to Lamoda customers, and many of our brand partners are pursuing truly effective initiatives in this area. ‘Lamoda Planet’ brings all this together. All six categories of the sustainable shopping edit will be continuously updated with new products and brands. Next year, we plan to add more detailed product descriptions and special tags to facilitate easier navigation. There is still much work ahead, but a conscious start has already been made,” Oksana Kostiv, head of the corporate social responsibility at Lamoda, said.
The introduction of GFG’s sustainable shopping edit in Russia & the CIS follows the launch of the “I Want to Help” charity project with Dobro Mail.ru and Need Help, and the launch of Levi’s: new ecological collection, also available on Lamoda Planet.

Fibre2Fashion News Desk (JL)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2021

Bangladesh apparel exports decline 2.99% in H1 FY21

Readymade garment exports from Bangladesh declined by 2.99 per cent...

Pic: PRNewsfoto/Goat Group

E-commerce | On 22nd Jan 2021

Groupe Artemis makes strategic investment in Goat Group

Goat Group, the global platform for the greatest products from the...

Pic: Citi Trends

Retail | On 21st Jan 2021

Citi Trends to open 100 new stores by fiscal 2023-end

Citi Trends, Inc, a US-based value-priced retailer of fashion...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains why...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search