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IKEA and Ellen MacArthur enter strategic partnership

02
Jun '20
Pic: IKEA
Pic: IKEA
Inter IKEA Group has announced strategic partnership with Ellen MacArthur Foundation which will focus on putting the home furnishing business on global circular map and accelerate the transition to a circular economy within IKEA and beyond. The shared ambition is to create lasting impact on a global scale and drive transformation towards a circular society.
 
IKEA is committed to becoming a circular business by 2030. The Ellen MacArthur Foundation is a global thought leader on the circular economy.
 
“To become circular is one of our big ambitions and challenges for the future. It is a transformational shift for our entire business. Our goal is to give products and materials a longer life through reuse, refurbishment, remanufacturing, and, as a last option, recycling,” Lena Pripp-Kovac, chief sustainability officer, Inter IKEA Group, said in a press release.
 
We believe this requires leadership and collaboration. We are very happy to work with the Ellen MacArthur Foundation to both advance our own transition and to make the circular economy a central part of the home furnishing industry. One of our first projects together will be to develop a global common dictionary on circular economy that can support an industry-wide transition.”
 
IKEA stated that it has already made progress towards becoming a circular business; the first refurbishment tests took place in FY19. Sofas were refurbished and resold, providing knowledge for future scaling potential. IKEA is also exploring services enabling customers to acquire, care for and pass on products in circular ways. IKEA has developed circular product design principles for the development of all products, with the ambition to only use renewable and recycled materials by 2030. Today, more than 60 per cent of the IKEA product range is based on renewable materials, like wood and cotton, and more than 10 per cent contains recycled materials. 
 
“We are delighted to partner with IKEA, who share our belief that through the circular economy, businesses can play a vital role in meeting many of the challenges we face today, such as climate change, waste and pollution. The circular economy empowers businesses to rethink how they create value, in ways that benefit the environment, society, and the economy. This is an exciting opportunity to help transform an industry that is not only a significant part of the global economy, but has such a strong, personal connection to individuals and communities around the world”, Andrew Morlet, CEO at the Ellen MacArthur Foundation, said in a press release.
 
Through this partnership IKEA and the Ellen MacArthur Foundation will be: developing global definitions which are key to enable a circular economy that are fact-based, transparent and easy to understand and follow-up; advocating for circular design and inspiring a new generation of designers; impacting legislation to accelerate the transition to a circular economy; and promoting circular offers to our customers and inspiring new behaviours.

Fibre2Fashion News Desk (JL)


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