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IKEA with Zandra Rhodes to launch Karismatisk collection

23
Sep '20
Pic: IKEA
Pic: IKEA
IKEA, a Swedish multinational group, has announced that it is exploring together with Zandra Rhodes, British pattern and textile designer, her vibrant style and bold patterns which can be designed in a home context. The result will be Karismatisk, a collection of 26 unique and expressive pieces, which will be available at IKEA stores from September 2021. 
 
IKEA is revealing the first product from the collection, Karismatisk carrier bag, inspired by the iconic Frakta bag and representing recognisable Zandra’s style.
 
Using patterns and colour is an easy and affordable way to make a change or to express your personality at home. They can visually change the size of a room, affect the atmosphere, add fun, energy or even drama to your space. IKEA is curious to deep dive into the power of patterns and colour to transform space. And who better to do this together with than the bold and creative fashion designer Rhodes, who has been a notorious figurehead of the UK fashion industry for five decades.
 
Rhodes’ world of patterns and colour and the values she lives her life by inspired the IKEA team, who encouraged Rhodes to be true to her very functional, thrifty, repurpose habits. Together with Rhodes, IKEA uses the five dimensions of Democratic design - form, function, quality, sustainability at an affordable price, to create expressive and functional pieces to be enjoyed and appreciated outside the context of commercial fashion. This exploration led to a deeper understanding of patterns and colour as powerful expressions of skill, personality, local culture, as well as their profound effects on people and spaces.
 
“It is wonderful being able to go all out with both patterns and colours. Rhodes is phenomenal at this, this simmering stew of bold patterns and bright colours that cooks up to something tantalising and beautiful. I want, like, all of it! I am impressed by the open and inviting way in which ideas and concepts are explored in this collaboration. It is a super democratic way of working, where all ideas are welcome,” Paulin Machado, IKEA in-house designer, said in a press release. 
 
“The IKEA team really get the Rhodes aesthetic and because of this we just bounce off one another. The design process has been organic and genuine, and this is seen throughout the whole collection,” Zandra Rhodes said.
 
The first product is multifunctional bag made from 80 per cent recycled polyester and has a bold and playful design with colour pop of pink adding an extra Rhodes accent.
 
“The Frakta bag is IKEA! The bag could not be left out of the Karismatisk collection and I was so excited to have my take on one of the most famous and identifiable IKEA products,” Rhodes said.

Fibre2Fashion News Desk (JL)


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