"The company proudly supports the LGBTQ community and celebrates individuality as they launch a special limited edition Pride collection on their platform Bewakoof.com. After all, Love is love and it is 2021 where one should be free to love without any inhibitions or fear," the company said in a press release.
The collection includes apparel, footwear, backpack and mobile covers in expanded sizing—sizes XS-2X—making it a truly inclusive offering.
On its Bewakoof online platform, the company sells 20,000 units of apparels and accessories a day and has a customer base of over 10 million. The company currently has a revenue base of ₹250 crore and aims to touch ₹1,000 crore by 2024.
“As a brand, Bewakoof stands for equality and respect. Inspired by our brand ethos, we decided to launch a specially curated Pride collection to celebrate and honour the LGBTQ+ community. LGBTQ+ community in India is slowly finding acceptance (much needed and deserving) in the social fabric of our country, but a lot more yet needs to be done, to create awareness and foster an environment that normalises conversations around LGBTQ. This is just the start and the month is just an excuse. There is an entire pipeline of Pride products throughout the year,” Bewakoof CEO & founder Prabhkiran Singh said.
The company recently announced its association with Rajkummar Rao, one of the most promising actors in the Indian Hindi film industry. Rao, who will be seen across campaigns promoting the brand, has also shot for the Pride campaign which is going live with the collection launch.
Fibre2Fashion News Desk (RKS)
| On 28th Oct 2021
Painting a positive picture of the health of the UK economy as it...
Expressing concern over the uncertainty regarding the availability of ...
China Cotton Index (CCI) is expected to move down as Chinese monetary ...
Luxury is not just about high prices but ability to create desire
Blockchain is not a silver bullet for each and every problem in supply...
Consistency is the first rule of social media
When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...
Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...
Lilly + Sid is an award-winning organic children's clothing company from...
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
Sameer Sonkusale & Rachel Owyeung
A team at the Tufts University in Massachusetts was recently in news for...
INDA, a global association of the nonwoven fabrics industry, has been...
Label Raghavendra Rathore Jodhpur
Being one of the first designers to use the "Brand India" positioning for...
Gramin Vikas Evam Chetna Sansthan
<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.