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Indian textile conglomerate Donear gears up for times ahead

10
Jun '21
Pic: Donear Group / OCM / Savannah
Pic: Donear Group / OCM / Savannah
Pioneering in innovation and having a rich legacy, Donear Group Companies became the first textile company in India to introduce the revolutionary anti-viral fabrics under the brand Grado. The Mumbai-headquartered group is expecting demand to rise with the upcoming festive and wedding season, and is gearing up by working on optimum production.

The second wave of COVID-19 in India has severely impacted people’s health and also affected industries across sectors. “The current situation is undeniably challenging. But, for our country, setting up infrastructure, aid from different countries and the procurement and roll out of vaccination for 18+ are measures through which we can combat it," Rajendra Agarwal, managing director, Donear Group, said.

"Although, the retail market sentiments have plateaued (for discretionary products like ours) for the past few weeks due to the lockdown, we are expecting the demand to rise with the upcoming festive and wedding season underway. Currently, we are focusing on doing our bit to help the economy by working on optimum production (including Neotech anti-viral fabrics), supplying to businesses/brands and the export market. We feel that there will be a bounce back in the foreseeable future and are optimistic about it,” Agarwal added.

“While the way forward is through product innovation, building channel strength and diversifying (both in terms of business and product), there is an increasing need for brands to be sustainable. At Donear, we are conscious about the concept of sustainability and are devoted to making the most of the resources at our disposal. We have an effluent water treatment plant in our Amritsar factory premises and headquarters in Mumbai has been constructed based on Sustainable Development Guidelines ensuring the best use of space and energy with the lowest energy impact. As such, our overall carbon footprint from all our factories is minimal,” he said.

Donear Industries Limited has production capacity of around 55 lakh metres per month with latest technologies and machinery at Surat. Donear group has different textile brands under its portfolio including Donear, GBTL (formerly GRASIM Suitings), Graviera, OCM to name a few; and D’Cot & Donear NXG apparel brands with positive cash flow.

Fibre2Fashion News Desk (RKS)


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