ISKO & Pakistan's Soorty sign licensing agreement for garment & fabric

29 Jun '21

3 min read

Pic: Soorty

ISKO and Pakistan’s Soorty have signed a landmark technology licensing agreement to work in partnership on the production of fabric and garment collections. The collaboration combines Isko’s renowned expertise in creating patented technologies with Soorty’s extensive vertical production network, which will be utilised to produce the collections.

The unique collaboration opens the door to significant, new business opportunities for both companies and will enable them to meet customers’ needs on a greater scale. Through this partnership, Isko and Soorty have developed a business model that is a first in the industry with the potential to change working practices for the better and unlock value for the entire market through the scaling of responsible innovations. The two players are at the forefront of sustainability, inclusivity, technology and education in the industry and are driven by a shared approach that prioritises synergy, cross-fertilisation, and a quest for constant improvement, Isko said in a press release.

The first collaborative effort between the companies sees the launch of the ISKO Future Face by Soorty collection. Created using ISKO’s innovative ISKO Future Face technology, it is produced by Soorty specifically for the US market. ISKO Future Face is a patented woven fabric that looks like a knit. This fabric innovation combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim, according to ISKO.

Today’s business landscape is calling out to all stakeholders to create connections that help take care of the planet and its people. ISKO’s Responsible Innovation approach is founded on creativity, competence and citizenship and demonstrates the company’s effort to make the world a better place. Soorty, Pakistan’s largest vertically integrated denim company, is committed to a vision of a clean, green and fair future for all, which is a perfect alignment for this partnership.

“With this partnership, we are paving the way towards the implementation of new best practices that will change the industry forever. We truly believe that going beyond the traditional conception of competition can really push change for the better: a better service for our customers, a better business and a better future,” Marco Lucietti, ISKO director of strategic projects said in a statement.

“We believe in cooperation over competition. And we believe that this cooperation, which is the first of its kind in the industry, will unlock immense value for brands and consumers. ISKO Future Face by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market,” Asad Soorty, director of Soorty said.

Fibre2Fashion News Desk (GK)

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