Jack Wills partners with Brand Machine Group

31 Jul '20

1 min read

Pic: Brand Machine Group

Brand Machine Group (BMG), a UK-based company housing diverse and industry-leading portfolio, has announced its partnership with Jack Wills, a British lifestyle brand, as international childrenswear license partner. This partnership will enable BMG to design, manufacture and market childrenswear apparel and accessories for boys and girls ages 0-16 yrs.

“We’re delighted to be working with Brand Machine as a childrenswear license partner for Jack Wills. This partnership is an important step for the future of Jack Wills and one which will improve our brand positioning across the UK/internationally,” a spokesperson on behalf of Jack Wills, said in a press release.

The Jack Wills childrenswear collection will expand its lifestyle proposition and build on its British heritage, creating boyswear and girlswear with toddler and baby ranges to follow for future seasons. The collection includes tees, sweats, fashion outerwear and accessories.

BMG are working with strategic International retail partners to launch childrenswear collections at retail for December 2020, Spring 2021 Collection.

“We are excited to be a part of a British heritage-inspired brand and bring Jack Wills into our portfolio of established brands as experts in childrenswear we have a shared vision of outstanding quality product,” Boo Jalil, CEO, Brand Machine Group, said.

Fibre2Fashion News Desk (JL)

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