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K-Boxing forges competitive strength with Centric PLM

23
Jan '20
Pic: K-Boxing
Pic: K-Boxing
K-Boxing, a leading Chinese menswear company, has selected Centric Software's Product Lifecycle Management (PLM) solution. Headquartered at Silicon Valley, Centric Software provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
 
Founded in 1980, K-Boxing is a leading menswear brand in China. K-Boxing is headquartered in Shanghai and focuses on business and casual mens' clothing, with jackets as its core product category. By 2016, K-Boxing had been selected as one of 'China's 500 most valuable brands' for 13 consecutive years. K-Boxing has more than 2,000 branded stores across China.
 
K-Boxing decided to invest in menswear PLM to effectively compete with international and domestic companies who are stepping up digitalisation across product development, manufacturing, supply chains and marketing.
 
"The information flow within our enterprise has never been smooth. Product sales data was not being fed back to the design and research departments in time, making it difficult to implement a quick-response research and development model," Hong Boming, CEO of K-Boxing said in a press release. "As the wave of digitalisation rolls in, K-Boxing must keep up the pace and embrace the future."
 
"Centric PLM is the consistent choice for many famous brands in China and across the world," Boming said. "The flow between our existing research and development, supply chain and sales systems will be opened up through our PLM project to lay a solid digital foundation for K-Boxing. Many impossibilities can be made possible with the help of Centric PLM."
 
Centric PLM is expected to digitalise K-Boxing's product research and development department, promote more efficient cross-departmental collaboration, improve the accuracy of product introductions to meet market demand and reduce the risks of commercial decision-making.
 
"In today's market, digitalisation is the weapon for future competitiveness that K-Boxing needs to forge. Promoting the process of digitalisation will be our unswerving strategy for the next few years," Boming concluded.
 
"We are very proud to announce that K-Boxing is our fiftieth partner in China," Chris Groves, president and CEO of Centric Software said in the release. "K-Boxing is determined to implement a total digital transformation, and we are delighted to work with them to create a strong foundation for competitive growth."
 
(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)

Fibre2Fashion News Desk (JL)


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