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Maverick Concepts invests in Future Growth

Jun '20
Pic: EFI
Pic: EFI
Maverick Concepts, a creative design and fabrication business serving top retailer companies, has completed new investments to drive new opportunities. The company purchased two advanced print technology solutions from Electronics For Imaging, an EFI VUTEk FabriVU 340i dye-sublimation printer and EFI Midmarket Print Suite MIS/ERP workflow software.
The new printer Maverick’s second EFI VUTEk FabriVU 340i model delivers high efficiency on premium soft-signage textile graphics, with speeds up to 5,381 square feet per hour. The 133-inch wide printer is also the only production-level solution in its class that offers direct-to-fabric production and in-line sublimation without the need for a separate calendar/heat press. As a result, Maverick Concepts’ direct-to-textile prints are immediately ready for finishing and shipping after printing. VUTEk FabriVU printers – which are also available in 70 and 205 inch widths use aqueous dye-sublimation inks and give Maverick Concepts more firepower to provide its brand clients outstanding quality with a 2,400 dots per inch (dpi) maximum resolution.
Maverick Concepts acquired its first VUTEk FabriVU 340i at the PRINTING United tradeshow in 2019, a purchase that has had very positive results. “We can print direct to textile or to paper for transferring offline for maximum flexibility,” Maverick Concepts Partner, Phil Macnamara, said in a press release. Plus, we have a unique process that allows us to print on transfer paper on our FabriVU 340i and sublimate offline to rigid substrates.”
While fabric soft signage work takes advantage of the printer’s ability to print and sublimate direct to textile in a single process, the ability to also print on transfer paper for sublimation onto rigid substrates has proven to be an essential benefit. Maverick Concepts chose to add its second VUTEk FabriVU printer to address increased demand for rigid-substrate sublimation work along with other soft signage needs.
“From a printing perspective,” Macnamara said, “we are all digital with a full EFI ecosystem.”
Maverick Concepts has also extended its ecosystem of EFI technologies to its core business management activities; the company is replacing its existing workflow system with an EFI Midmarket Print Suite featuring EFI Pace MIS/ERP software, and is integrating the software with its Fiery DFEs.

Fibre2Fashion News Desk (JL)

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