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Mizuno reveals new footwear technology innovation

Jul '20
Pic: Mizuno
Pic: Mizuno
Mizuno, a specialty sporting goods company, has introduced footwear innovation, Mizuno Energy. After years of testing, this footwear technology has been engineered to meet the performance demands of athletes across various sports. Aimed to enhance performance capabilities, Mizuno Energy delivers the highest energy return ratios in company’s history.
Mizuno Energy was created with the purpose of improving the performance benefits of Mizuno footwear through new advanced materials, delivering greater rebound and increased softness. Athletes will now be able to retain more of the energy they put in without sacrificing on overall comfort.
“We recognise not only what athletes want, but also require in their training no matter their sport. We know performance, energy return and comfort are all equally important, so we are constantly engineering new technologies aided to support this,” Tomohiro Ota, chief marketing officer, Mizuno USA, said in a press release. 
This is why, as a brand, we work extremely hard to constantly create high-quality sports gear and remain dedicated to finding new ways to enhance athlete's capabilities by staying at the forefront of sports innovation to deliver the most premium performance materials in the market.”
Athletes will be able to experience the difference Mizuno Energy offers in two different iterations, Mizuno Energy (Foam) and Mizuno Energy Core. Each iteration has been engineered to provide athletes with enhanced performance capabilities through the unique features offered in the form of its versatility to change shape and increased rebound potential.
The first introduction of Mizuno Energy will be available in July 2020 in “The Mizuno Energy" signature shoe, which will provide the softest cushion and highest energy return ratio in Mizuno history.

Fibre2Fashion News Desk (JL)

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