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Oliver Luedtke is new chief marketing officer at Colorgate

05
Oct '19
Oliver Luedtke, Chief Marketing Officer; Pic: Colorgate
Oliver Luedtke, Chief Marketing Officer; Pic: Colorgate
Colorgate, a leading vendor of software and hardware products for colour critical digital printing applications, has appointed Oliver Luedtke, a marketing and communications expert in inkjet industry, as its chief marketing officer. His scope of responsibility includes marketing communication, product management and technical documentation.

As chief marketing officer, he is a member of the executive board.

Oliver has been active in the digital printing industry since more than 20 years. He holds a degree in printing technology and has experienced and influenced the digitalisation of the printing industry from the beginning. Before joining Colorgate, Luedtke held senior positions with Heidelberger Druckmaschinen, Best GmbH, EFI and Kornit Digital.

"I have known Colorgate since the nineties, and I have always been impressed by the way the company adjusted to the ever-changing market conditions, in a highly flexible and innovative fashion. Colorgate has been a technology leader in digital proofing and colour management and has recently been growing with its industrial printing products, be it for ceramics, packaging, textiles or décor printing. The products are technologically very advanced, but I do see an opportunity for raising Colorgate's profile and to make its products and services known to even more users," said Luedtke.

"I am very happy that we got Luedtke on board. We will benefit significantly from his international experience in many areas of digital printing. In our initial talks, we already agreed that industrial inkjet printing holds a huge growth opportunity for us, but also requires us to communicate our competence and strategy clearly. On top of that, Luedtke brings a very pragmatic approach with him, as well as a strong sales focus," said Thomas Kirschner, founder and CEO of Colorgate.

Fibre2Fashion News Desk (PC)


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