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PRADA and Adidas unveil first release of partnership

29
Nov '19
Pic: Adidas
Pic: Adidas
Prada has partnered with Adidas for a Prada For Adidas limited edition. As a homage to Adidas, an Adidas Originals shoe - the Superstar sneaker, was introduced with a new bag silhouette, the Prada Bowling bag for Adidas, which echoes Prada Bowling bag as well as Adidas gym bag, a style that serves to show the shared narratives and heritages of both.

The Prada Superstar and the Prada Bowling bag for Adidas are proposed together; every piece is Made in Italy by Prada, indicating the superlative quality synonymous with the brand and its inimitable expertise in accessories and 106-year history as a luxury leather goods house.

The pair of styles - each with a fundamental duality at their core - has been evolved from their sports and subcultural roots into modern luxury. Clean simplicity and timeless lines are constants: the Superstar sneakers are translated using Prada’s full-grain leather for the upper with the signature Adidas Originals rubber shell toe, finished with a herringbone-pattern rubber cup sole, serrated triple-stripe and a Trefoil logo-pint on the heel, alongside the Prada logotype.

The Prada Bowling bag for Adidas is executed in superior calf leather with a sports nylon strap, the chassis of the bag bearing the twinned logos of Prada and Adidas Originals. Both products are offered in optic white with black detailing: sharp, simple, immediately recognisable, outlining the genesis of Prada for Adidas.

Prada for Adidas Limited Edition, a homage to timeless classics that transcend generations, will be offered in exclusive limited editions of 700 pieces, both footwear and accessories numbered with a unique serial. The duo will retail online through Adidas’ and Prada’s websites, and at selected Prada stores worldwide from December 4, 2019.

Fibre2Fashion News Desk (PC)


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