Printing United held its inaugural show in Dallas on October 23-25, where industry professionals representing all market segments came together under one roof to experience educational sessions and next-level technology and product debuts on a sold-out show floor.
Brand United took place concurrently with Printing United on the first two days of the expo. This comprehensive programme was designed specifically to further educate designers, print buyers, marketers and agencies about various omnichannel strategies and the innovative print technologies that can be implemented at each stage of the customer journey to create a united brand experience.
Printing United president Mark J Subers, and newly appointed EVP, business development, Frank Tueckmantel, lead the development and execution of the highly sought-after Printing United UX model. The new platform provided OEMs, industry groups and associations with a comprehensive, end-to-end customer engagement offering to fully maximise their on-site experience before, during and after Printing United.
“Printing United UX was created to meet market demand from companies looking to maximise their success and reach during Printing United and Brand United,” added Subers. “We quickly recognised that companies are already spending a lot of time perfecting all aspects of their trade show presence, but they also want to reach out and engage customers on a personal level — and they don’t necessarily have the bandwidth to do it all. This programme allows companies to leverage the platform so they can host an incredible event and concentrate on their expo floor experience while our team does the heavy lifting.”
Printing United UX covered the complete meeting/event package — speakers, entertainment, food and beverage, transportation and event space — so participating companies could focus on their audience messaging.
Printing United offers an expansive and comprehensive display of printing technologies and supplies, education, programming, and services.
Fibre2Fashion News Desk (PC)
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