Puma appoints Kuhlo General Manager EEMEA distribution

22 Sep '20

1 min read

Johan Kuhlo; Pic: Puma

Puma, a Germany-based sports company, has appointed Johan Kuhlo (39), currently head of corporate strategy and investor relations, as general manager EEMEA distribution with immediate effect. Kuhlo who will take over from Moritz Schneidmüller, will be based in Puma’s regional hub in Salzburg and report directly to Arne Freundt, general manager EMEA.

Before joining Puma in 2015, Kuhlo was a project leader at the Boston Consulting Group after holding several positions in marketing and sales at L’Oréal. At Puma, he has played an integral part in defining more effective organisational setups, managing the spin-off from Kering in 2018 and, most recently, coordinating the company’s crisis management in response to the Covid-19 pandemic.

Schneidmüller, team head global go-to-market strategy, will be promoted to head of corporate strategy with immediate effect. Schneidmüller started his career with Puma in the corporate strategy department, where he worked from 2011 until 2014. Afterwards, he held various project management and strategy-related roles across cobra Puma golf, global eCom, corporate strategy and global go-to-market. Schneidmüller will report directly to Puma CEO Bjørn Gulden.

Fibre2Fashion News Desk (JL)

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