Puma to launch new swimwear next year

30 Sep '19

2 min read

Pic: Puma

Sports company Puma will return to pool next year with a new range of high-quality swimwear catering to both committed hobby athlete and those who just want to look their best by the water. Swimsuits, rash guards, bikinis, board shorts, trunks, etc, in a wide range of different colours and styles: Puma's swimwear collection will have something for everybody.

"With this collection, we celebrate the urban pool, which comes in all shapes and sizes," said Jutta Brenneisen, head of product at Puma subsidiary Stichd in a press release by Puma. "Like the tide, style preferences are constantly changing in swimwear and we believe that we have created a collection to meet the needs of our fashion-conscious consumers."

All woven swim shorts in the collection are made from 100 per cent Repreve recycled polyester, as part of Puma's commitment to move towards more sustainable materials. Repreve polyester is a performance fibre made from recycled materials, including plastic bottles. Sustainable materials and innovation will continue to play an important role in the collection going forward.

The Puma swimwear collection – Puma's first since 2016 – will be available in Europe, the Middle East, and Africa at selected retailers, Puma stores and its website starting in February 2020.

Fibre2Fashion News Desk (PC)

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