Puneet Sewra joins India's fashion group TCNS Clothing as CMO

08 Oct '21

1 min read

Puneet Sewra Pic: TCNS Clothing Co Ltd

India’s leading women’s branded apparel company and the name behind successful brands like W, Aurelia and Wishful, TCNS Clothing Co Ltd, has appointed Puneet Sewra as the new chief marketing officer (CMO). In his new role, Sewra will spearhead the overall brand management and strategy for the organisation and create a stronger brand identity for each brand.

An alumnus of IIM Calcutta, Sewra brings more than 17 years of marketing experience to lead consumer driven brands like Reebok (Adidas Group), TAG Heuer (LVMH swiss manufactures) and Lodha Group. Having worked across multiple sectors, he has a deep understanding of premium as well as luxury consumer and a proven track record of building strong and engaging brands that resonate well with the consumer and evolve organisations into revenue generators, the company said in a media release.

With a portfolio of well-established brands, TCNS clothing Co Ltd has a strong omni-channel presence and the largest retail footprint with over 1,000 points of sale across 150 cities in India, Mauritius, Sri Lanka, Nepal and Bangladesh. The company is a pioneer in scientific sizing with seven sizes and in making functional fashion available for the everyday woman.

Fibre2Fashion News Desk (KD)

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