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Ruby Mills launches H+ Technology v/s Coronavirus

29 Apr '20
2 min read
Pic: Shutterstock
Pic: Shutterstock

CORONA PANDEMIC has been one of the most perplexing problems in modern times. One of the critical aspects have been protection from the virus on clothing. As a social responsibility, Ruby Mills Limited has been doing Research and Development on H+ Technology, Anti-Viral, Anti-Microbial, Anti-fungal protection with trials ranging using fibres to finishes to deliver the efficacy. 

The H+ Technology has shown more than 99% microbe reduction on a range of dangerous microbes such as Staph. Aureus, K. Pneumonie, Ps. Aeruginosa and most importantly MRSA. Even after 30 washes, the microbe reduction remains above 99% in an independent lab testing, making it an extremely dependable technology.

The H+ Technology active ingredient has also been tested at the Guang Dong Detection Centre of Microbiology, has been found to be 99% effective against the H1N1 Influenza Virus (Corona Virus & SARS are a part of this family), when used correctly with fabrics. The formulation has proven to retain the efficacy over 30 wash cycles. 

“Ruby Mills has always been at the forefront of innovation in fabrics. In face of the challenge of COVID19 outbreak, we are ready to launch H+ Technology based fabric range into the market. This will greatly help the common man stay protected in the times of the pandemic.” said Mr Viraj Shah, MD, The Ruby Mills.

As the 103 year young Ruby Mills rolls out this innovation, it is being seen as a significant trigger that would help restart the industry wheels.

About The Ruby Mills Limited

The Ruby Mills Limited, has been Leaders in Fabric Engineering and Interlining since 1917. Owners and creators of iconic fabric brands such as Busy Lizzie and Lusterous Venture, Ruby Mills is one of the most respected players known for fabric quality, consistency and innovation. Ruby Interlining Vertical, developed in joint collaboration with Gygli AG since 1996, Ruby Interlining has a large retail and B2B footprint, with products being benchmarks in the Industry. As a company listed on BSE and NSE, Ruby Mills is playing a significant role in promoting sustainable fabrics developed using regenerated cellulose. Head-quartered in Mumbai with factories in Maharashtra, Ruby Mills has presence in Fabric, Real estate, Interlining and Apparel verticals.

Fibre2Fashion News Desk (RKS)

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