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Spinnova and Bestseller partner in sustainability journey

24 Sep '20
2 min read
Pic: Spinnova
Pic: Spinnova

Spinnova and Bestseller have announced that they both are working together towards a more sustainable future. In practice, this means that the duo is in active joint product development together, to see which commercial products in Bestseller’s wide range of brands such as Vero Moda, Vila and Selected, Spinnova’s sustainable fibre material would first suit.
 
Having proof of concept from its pilot production line, Spinnova is starting to build its commercial scaleup. Spinnova has a number of brand owners onboard, committed to long-term collaboration.
 
“Having great brand partners like Bestseller, with the expertise and resources to collaborate with an innovator like us, has been crucial to our material development,” Spinnova’s CEO and co-founder, Janne Poranen, said in a press release.
 
“We’re extremely proud to announce this collaboration with Spinnova, which is a highly promising material innovator. As always, our aim is to change the fashion industry for the better. BESTSELLER is an early adopter of Spinnova’s revolutionary material, and we genuinely believe in their ambition of making a truly sustainable material, which can be turned into commercial products,” Camilla Skjønning Jørgensen, sustainable materials and innovation manager in Bestseller, said.
 
Bestseller also introduces its new innovation lab ‘Fashion FWD Lab’, which focuses on new, low-impact and circular materials, better production, new business models and smarter ways of manufacturing. As Bestseller’s experimental sustainability playground, Fashion FWD Lab acts as a catalyst for collaborations consisting of pilot projects, workshops, case studies and more, to accelerate sustainable change. In the coming months, the Fashion FWD Lab will reveal more new collaborations, ready to change the fashion industry for good.
 
Spinnova and Bestseller were introduced by the Fashion for Good initiative that works as a matchmaker for brands and innovators. Spinnova has been part of the Fashion for Good Scaleup programme in 2018-2020.

Fibre2Fashion News Desk (JL)

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