Just as spirit tastes better with age, so is true for denims. The older the denim the more character it has. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s vintage jeans are a blend of vintage vibes with contemporary cuts for young men.
Buyers get a complete experience of great crafted denim with a choice of preserving it in a specially designed wooden cask.
The VintageandRare campaign was a great media mix of traditional and new age media - hoardings, airport branding, print, radio, all of the digital amplification by Celebrities and fashion bloggers on their social media handles, a collaboration with leading news app Inshorts which together garnered an effective reach of 125 million plus across the country.
India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. Spykar roped in celebrities that included leading bollywood actor Rajkummar Rao, MTV youth icon Rannvijay Singha, and sports sensations like Sunil Chhetri and Gurpreet Singh who unboxed the Vintage & Rare limited edition collection denims on their respective social handles.
The celebrities gave a sneak peak of the wooden cask packaging on their Instagram stories. After much build-up, the contents of the wooden casks were finally revealed. On the day of the launch, the celebrities unboxed the specially curated wooden cask and introduced the Vintage & Rare limited edition denims. Here, the celebrities have shared their personal experiences and stories about being 18.
The next phase of this campaign included India's top fashion bloggers promoting the limited-edition Vintage & Rare jeans on their Instagram handles through posts and insta-stories. The overall media mix helped create an impactful buzz.
Sai Sangeeta Israni, GM Marketing, Spykar Lifestyle said, “The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18. One doesn't have to wait 18 years to get into a pair to kindle or re-kindle your 18-years-old spirit. Our creative expression for this is - Born 18. This Vintage & Rare limited edition collection of denims have been aged to look 18-years-old. An interesting product, with an interesting packaging and an interesting unveiling – has been well received by the fans. A perfect blend of artistry and fine craftsmanship, the Vintage and Rare collection is another feather on cap for Spykar’s forte in product innovation.”
The campaign has received an overwhelming response, triggering exciting conversation and amazing traction for the brand.
(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)
Fibre2Fashion News Desk (PA)
Textiles | On 14th Dec 2019
As the US International Trade Commission has not found critical...
Retail | On 14th Dec 2019
Some 7,000 licensed retail establishments out of 64,000 in Hong Kong...
Indian fashion industry
Organic the first choice of any environment-conscious person
Zenitex Mill Pvt Ltd
Full of green energy
Domestic manufacturers would get an edge over imported products
Reckon Industries adapts latest systems for manufacturing from designing...
Incorporated in August 1990, Filatex India Ltd manufactures manmade...
For.Tex is an Italy-based leading producer of dyes and thickeners, and is...
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Pierre Wiertz talks about the vast world of sustainable nonwovens and...
S Ziya Gumuser
Turkish nonwoven manufacturer Teknomelt has been around for only seven...
By Chandani is a womenswear prêt couture brand with fusion silhouettes by...
From its modest beginning in the late 1960s, Shrujan has grown into a...
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...