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True Religion appoints Zihaad Wells as creative director

14
Dec '19
Pic: True Religion Apparel
Pic: True Religion Apparel
Zihaad Wells has taken over as the new creative director at True Religion Apparel Inc, a US-based clothing company. Wells was previously vice president of design for True Religion Apparel from 2006 to 2017 and most recently vice president of design and creative at AG Jeans. Wells will report to Michael Buckley, the chief executive officer.
 
In his new role, Wells will be responsible for product design, marketing and driving the creative direction of the brand.
 
Wells has a deep understanding of the branded denim industry across brand, product, wholesale, retail and e-commerce with over 20 years’ experience. Wells started his career for Levi’s Europe, where he worked on Levi’s Red and Levi’s Vintage collections, before coming to True Religion Apparel in 2006.
 
“We are extremely excited and proud to welcome Wells back to True Religion Apparel. He is one of the leading denim and sportswear creatives in the industry,” Buckley said in a press release.
 
“I am extremely excited to return to True Religion as its creative director, it feels like coming home. I look forward to working with Buckley (the CEO) and the team to get back to the DNA of what made True Religion an amazing brand, which was the perfect balance of heritage and modernity rooted in iconic jeanswear,” said Wells.
 

Fibre2Fashion NewsDesk (JL)


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