US apparel firm Late Sunday Afternoon to provide PPE

To address the growing problem of short supplies of personal protective equipment (PPE), Late Sunday Afternoon, an apparel company, has teamed up with Dogtown Media, a mobile app developer and Schusterman Family Foundation. Together, the three organisations are donating reusable, washable protective masks to healthcare facilities across the United States.

 

To address the growing problem of short supplies of personal protective equipment (PPE), Late Sunday Afternoon, an apparel company, has teamed up with Dogtown Media, a mobile app developer and Schusterman Family Foundation. Together, the three organisations are donating reusable, washable protective masks to healthcare facilities across the United States.#

When the state of California was hit with its first few cases of Covid-19, Late Sunday Afternoon, founder and CEO Matthew Schildkret immediately shuttered his clothing shop’s doors. Schildkret’s business was considered non-essential, and he did not want to put the health of his employees at risk. But as the coronavirus crisis unfolded in the US, it became clear that medical facilities needed all the help they could get. The current PPE shortage leaves numerous healthcare providers and patients susceptible to contracting and spreading COVID-19. Desperate times call for innovative measures.

 

To address the growing problem of short supplies of personal protective equipment (PPE), Late Sunday Afternoon, an apparel company, has teamed up with Dogtown Media, a mobile app developer and Schusterman Family Foundation. Together, the three organisations are donating reusable, washable protective masks to healthcare facilities across the United States.#

Schildkret discussed the dilemma with Dogtown Media co-founder and CEO Marc Fischer. Together, the two created a strategy to help out: Create a 1-for-1 protective mask donation campaign. Fischer sought ways to amplify his and Schildkret’s efforts. The Charles and Lynn Schusterman Family Foundation was more than happy to help. The organisation has offered to provide a generous micro-grant of $2500. With these funds, Schildkret and Fischer plan to send protective masks to multiple organisations, including Minneapolis-based nonprofit Allina Health; New York-Presbyterian/Columbia University Medical Center; Columbus Colony Elderly Care in Ohio; and other care facilities across the nation.