US-based textile company LYCRA launches new sustainability campaign

The print and online advertising campaign, ‘Keep in the loop with LYCRA’, is an invitation for customers and industry experts to join the company in using resilient, sustainable materials that ultimately can be recycled at end of life, thus reducing textile waste and closing the loop in the value chain, the company said in a press release.

“Through our ‘Keep in the loop with LYCRA’ campaign, we want to explore a variety of topics related to circularity -- from more sustainable raw materials to extending garment wear life to end-of-life solutions,” said Jean Hegedus, director of sustainable business development at The LYCRA Company. “Our recent introduction of Coolmax and Thermolite EcoMade fibres, created from 100 per cent textile waste, is one step in the right direction but there’s much more to do to address these important issues.”

The campaign tagline of ‘Keep in the loop with LYCRA’ invites the industry to keep abreast of the latest circularity advancements from The LYCRA Company while also looking to drive awareness and collaboration.

“Circularity is a key focus of The LYCRA Company’s Planet Agenda sustainability platform as we look to advance not just our own sustainability goals, but also those of the industry at large,” said Julien Born, CEO of The LYCRA Company. “Central to achieving this will require a collective effort with the help of industry collaborators so that together, we can maximise impact.”

Fibre2Fashion News Desk (KD)