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US company Barco Uniforms launches online retail store BarcoMade

May '21
Pic: PR Newswire
Pic: PR Newswire
Barco Uniforms has launched BarcoMade.com, its online retail store that makes it easier than ever for busy healthcare professionals to shop and learn more about their favourite Barco scrubs. Barco Uniforms, headquartered in US, is a leader of design innovation in the premium professional apparel industry, designing award-winning premium uniforms.

The new e-commerce platform provides greater flexibility for customers by allowing them to purchase directly from the site and also search for nearby retailers. As social media apps like Instagram and digital marketing channels play an increasingly important role in how consumers browse and shop, BarcoMade.com provides a seamless, intuitive user experience. Users can browse through the site’s thoughtfully selected brand collections, which include best-selling and globally popular brands like Grey’s Anatomy, Barco One, and Skechers Vitality Collection, the company said in a media statement.

The expansion into Direct-to-Consumer (D2C) is the start of an exciting new chapter for Barco, which has grown to become a global apparel industry powerhouse. Barco is widely recognised as the original innovator of the modern premium healthcare scrubs industry. One out of every three healthcare professionals in the US has purchased Barco-branded scrubs, according to Barco.

“For more than 90 years, Barco has earned its reputation for innovation with purpose. We honour our healthcare community by evolving with them, adopting the latest technologies and adapting our apparel to meet their changing needs and preferences. Now, more than ever, we must meet our customer where they already shop: online and mobile. The launch of BarcoMade.com is the natural next step in our company's evolution to make good on our promise to improve the lives of healthcare professionals around the world,” Ron Wagenseil, president and CEO, Barco Uniforms said in a statement.

“A strong digital presence is not only a smart business decision, but it complements our existing retail strategy, which includes our network of retail dealers, a key differentiator and competitive advantage. We’ve focused on differentiating the product offerings across all of Barco’s channels so our customers have additional flexibility and shopping options. At BarcoMade.com, we have a dedicated platform to tell our brand story and build brand awareness on a global scale. Naturally, launching a dedicated e-commerce platform helps us expand our reach to more global markets, but we also gain invaluable consumer insights that will allow us to continue to launch and refresh future products at a faster rate, further optimising the in-store retail experience,” McLeod added.

Fibre2Fashion News Desk (GK)

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