US retailer Walmart collaborates with tween brand Justice

16 Jul '21

2 min read

Pic: Walmart

Walmart, a US-based retailer, has announced a new collaboration with the Justice brand, bringing its popular tween assortment to even more girls just in time for back to school. With this strategic collaboration, Justice’s signature line of fresh, trend-inspired designs across tween apparel, accessories and home is now available at Walmart’s low prices.

As parents and kids plan for going back to school, Justice has launched at Walmart with a new back-to-school collection that includes more than 140 items across tween fashion, jewellery and accessories, bedding and bath, backpacks, stationery, skateboards and tech accessories, the company said in a press release.

“Customers will find athleisure separates including fashion leggings starting at $8, tie dye sweatshirts and joggers starting at $13, and oversized hoodies starting at $18. The collection will also feature bedding sets, pillows, throws and bathroom accessories ranging from $20-$40. New styles will be added seasonally, including shoes and pet accessories debuting in September,” the multinational retailer added.

“Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style,” Denise Incandela, executive vice president, apparel and private brands, Walmart said. “We’re thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment and add new national brands, offering customers quality, on-trend and accessible style at an incredible value.”

Justice, owned by Bluestar Alliance, is known for its cutting-edge tween apparel and accessories that translate each season’s aspirational trends into looks that help girls feel confident. From 90s inspired streetwear and athleisure separates with bold and vibrant prints, to denim featuring the latest silhouettes, washes and distresses, Justice offers the latest styles for every girl at a price point for every Walmart customer.

“Bringing Justice to Walmart is such a natural fit,” Ralph Gindi, president of Bluestar Alliance said in the release. “Justice connects to so many girls in an incredibly impactful way, we wanted to make sure even more consumers would have the opportunity to grow up with the brand. Justice was previously available in 1,000 brand stores and now it is carried in 2,400 Walmart stores nationwide. This is truly an exciting moment for Justice and its core consumer.”

Fibre2Fashion News Desk (JL)

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