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US' The LYCRA Company introduces new Adaptiv fibre

17
Sep '21
Pic: The Lycra Company
Pic: The Lycra Company
The LYCRA Company, a global leader in innovative solutions for stretch and performance technologies for the apparel industry, has introduced a breakthrough technology, LYCRA Adaptiv fibre. Made from a revolutionary polymer, this Adaptive fibre allows garments to have a better fit for various lifestyles, movements and different body types. 
 
“The patent-pending fibre has a unique chemistry that allows it to adjust to a wearer’s functional needs in a hybrid manner. This means that when the wearer is at rest, the polymer adapts its compressive holding force to deliver the right fit, shape and control,” according to the American firm said. “And when the wearer is in motion, the polymer adapts its elasticity to deliver improved comfort in motion and a second-skin effect allowing the garment to stay in place better. Garments made with fabrics containing LYCRA Adaptiv fibre are durable and are also easier to put on and take off.”
 
“Consumers are seeking garments that offer greater versatility -- from work to leisure to social, and also from season to season and year to year,” Steve Stewart, chief brand and innovation officer at The LYCRA Company, said in a press release. “They want garments that can adapt to their individual needs and lifestyle as well as ones that can adapt to their unique body type, even when their body size or shape may change or fluctuate. LYCRA Adaptiv fibre is the answer to satisfy all of these consumer needs.”
 
The LYCRA Company has conducted internal studies to assess wear performance by comparing fabrics and garments containing LYCRA Adaptiv fibre versus the same fabrics and garments containing only generic spandex. Results showed several advantages in using LYCRA Adaptiv fibre including comfort-in-motion and second skin performance accompanied by shape retention and greater freedom of movement with a comfortable hold. 
 
Moreover, size inclusivity is also a key benefit in that LYCRA Adaptiv fibre promotes one-size-fits-more. 
 
“Size inclusivity is not a buzzword – it is increasingly important to today’s consumers,” Deana Stankowski, strategic marketing director for active, intimates, and swim at The LYCRA Company said. “Every consumer’s body is unique and they want clothes they feel were designed for them – clothes that increase their personal comfort as well as their confidence level. Size alone is an inadequate indication of body type and body shape. Therefore, traditionally-sized garments may not fit every consumer within that size. That’s what makes LYCRA Adaptiv fibre so revolutionary --- it allows garments made with this fibre to adapt to many body shapes within a size range.”
 
LYCRA Adaptiv fibre will be launched in the Asia-Pacific region at The LYCRA Company’s pavilion at Intertextile Shanghai - booth 1.1 – E51 located in Hall 1.1 - taking place October 9-11, 2021, at the National Exhibition and Convention Centre in Shanghai. And, LYCRA Adaptiv fibre will also be launched in North America to the denim industry via exclusive, invite-only virtual meetings being held on September 21-22, 2021.

Fibre2Fashion News Desk (JL)


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