In the coming weeks, newly added brands will further diversify the assortment with sustainable clothing by Spanish label, Ecoalf, denim by Dutch label, Mud Jeans, activewear from Girlfriend Collective or stockings by Swedish label, Swe-s. Zalando flags items with more sustainable materials or certificates in the fashion store with a sustainability flag, according to a media statement by Zalando. It first tested the flag in 2017 in order for customers to easily find products by brands that use more sustainable materials or practices. In 2018, Zalando rolled it out to all of our 17 markets.
“Our current fashion assortment with a sustainability benefit is already one of the largest available in Europe, but we’re just getting started. Our ambition is to provide customers with a bigger assortment to choose from, clearer information to choose with, and all the inspiration they need to make more sustainable choices. On boarding these new brands is an important step on our journey, and we’ll focus on adding more sustainable choices to our assortment in the upcoming months,” said Sara Diez, vice president womenswear at Zalando.
Zalando is an European e-commerce company. As a platform with more than 27 million customers in 17 countries and around 2,000 brands, Zalando is conscious of its ability to influence the demand for and the supply of sustainable fashion. By using its scale and partnering up with key players in the industry, it wants to increase awareness of and engagement in sustainable fashion. (PC)
Fibre2Fashion News Desk – India
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