Polartec products honored with Editors' Choice Snow Awards
August 16, 2012 - United States Of America
Polartec partners brands Cabela's and Westcomb have been recognized with Backpacker Editors' Choice Snow Awards - Cabela's for its E.C.W.C.S. Thermal Zone Baselayers made of Polartec Power Dry High Efficiency fabrics, and Westcomb for its men's Shift Hoody and women's Fuse LT Jacket, made of Polartec NeoShell fabrics. The products, each also winners of Polartec APEX Design Awards, were selected for raising the bar in innovation, value and performance.
Backpacker's Editors' Choice Awards are part of the magazine's 19-year-old award program, which is based on months of rigorous field testing. This year Polartec products were tested from Chile to Alaska and the Swiss Alps to the highlands of Scotland.
Cabela's E.C.W.C.S. Thermal Zone Baselayers are designed to create a complete body temperature regulating system (with Polygiene anti-odor treatment) that allows the outdoorsman more versatility depending on the variety of weather conditions and situations faced in the field. Body thermography was studied in order to determine the critical areas that maintain core temperatures, and three different weights of strategically-placed Polartec Power Dry High Efficiency fabrics are employed to provide maximum breathability, warmth and comfort where you need it most. Polartec Power Dry High Efficiency, a version of the popular Polartec Power Dry fabric designed to keep your skin dry when you sweat, is differentiated with a grid back that maximizes warmth, minimizes weight and enhances breathability.
Made using two lightweight versions of Polartec NeoShell, the most breathable waterproof fabric on the market, the 12oz men's Shift LT Hoody and women's Fuse LT Jacket are the lightest Polartec NeoShell jackets currently available. Soft and light, the Fuse and Shift jackets provide no-compromise wind and water protection with stretch comfort and breathability in simple, minimalist designs. Mostly made of a flyweight ripstop nylon Polartec NeoShell fabric, the Fuse and Shift also employ a burlier Polartec NeoShell fabric for increased durability on the sides and underarms.
"Backpacker gear reviews have many imitators, few competitors and no equals," says Editor-in-Chief Jonathan Dorn. "That's because no other magazine or website conducts in-depth field testing as vigorously or impartially as the crew led year-round by Gear Editor Kristin Hostetter."
"Polartec continues to work closely with partner brands to build technical fabrics that meet certain performance criteria, and these awards recognize intelligent use of Polartec fabrics through hybrid, and minimalist designs," adds Allon Cohne, Polartec Global Director of Marketing. "Cabela's has embraced Polartec's next-to-skin fabrics just as Westcomb has embraced Polartec's weather protection fabrics, and we are proud to be part of a design process that has resulted in recognition from such a respected group of gear testers."