Mothercare launches celebrity-endorsed kidswear range

August 23, 2012 - United Kingdom

Mothercare UK Limited, the 50-year-old maternity and baby apparel specialist, has introduced a new children’s fashion apparel range ‘Little Bird’ designed by model-cum-author-cum-businesswoman Jools Oliver.
 
The newly unveiled clothing collection, which is the designer’s first foray into children’s garment designing, is an eclectic combination of both quirky and classic styles added with inimitable touches and playful attention to detailing.
 
The unique ensembles of the creation offer exceptional quality and style at an affordable price.
 
The exquisite line features a range of colourful apparels for newborns and children up to the age of five.
 
The exotic collection also offers a variety of nursery beddings and other accessories for kids.
 
Mothercare expects to revive its flagging sales through the new celebrity-endorsed children’s apparel line. The retailer hopes that the range would emulate the success of its best-selling ‘Baby K’ collection designed by celebrity mum Myleene Klass in 2007.