Fashion brand Lipsy signs deal with BMI to enter India

September 14, 2012 - India

Trendy young British fashion brand, Lipsy, announced that it has entered into an exclusive franchise agreement with Brand Marketing India (BMI) to market and distribute Lipsy branded products in India.

Lipsy, which was acquired by Next Plc in 2008, is one of the UK’s most exciting fashion brands. Known for it’s on trend clothing and massive celebrity following, Lipsy is already selling internationally through recently opened franchise stores in the Middle East and CIS regions.

Emma Dobson, Head of International Lipsy, said “This is a key milestone in our international expansion and underscores the international appeal of our brand. We are delighted to be working with the team at BMI and look forward to introducing Lipsy to their customers”.

BMI, the company responsible for the successful  launch and development of the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India, intends to open over 50 Lipsy stores over the next five years, thereby, effectively positioning the business to capitalize on the significant growth potential of the Indian market.

Commenting on the collaboration Vijay Murjani, Managing Director of BMI, said, "We are very pleased to announce our association with Lipsy. The combination of glamorous fashion, affordability and a great retail experience has ensured the brand has been an overwhelming success with both celebrities and young trendsetters across the UK. We are confident that the young Indian consumers will embrace the brand in the same way."

Lipsy is a young British fashion brand founded in the heart of London. Fashion is in everything our fun-loving and sexy girl does. It’s that first date, it’s a night out with the girls, it’s dinner at the restaurant you’ve always wanted to go to, it’s looking sexy, it’s having your own red carpet moment and having the time of your life.

Brand Marketing India (BMI) has launched and developed the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India.