Fashion etailer Zivame initiates ‘Gift a Bra’ CSR program

August 27, 2013 - India

Zivame.com, India's largest online lingerie portal, is celebrating their second anniversary on the 25th of this month with their 'Gift a bra' program which will provide lingerie to less privileged women in your household or neighborhood.

The brand has grown 50% year on year since inception and with this initiative they hope to reach out to women who are less privileged in India. This anniversary Zivame gives back to their consumers for all their support and trust in the brand.

The 'Gift a bra' program encourages its customers to give the gift of right fit to underprivileged women who are an important part of their lives. Customers can gift lingerie to their household help/cook or care taker as a token of appreciation for the contribution these women have made in simplifying their lives.

Customers only need to fill a simple form with details of whom they want Zivame to send a bra to and why, in return your household help will receive beautiful lingerie with personalized gift wrapping from Zivame.com.

Earlier this year, Zivame.com tied up with the well-known social enterprise Goonj to address the basic need of clothing for rural India and with 'Gift a bra' initiative the brand hopes to give the gift of right fit to each and every Indian woman.

Zivame strongly believes that every woman deserves the right lingerie and the brand is constantly striving towards empowering women. Richa Kar, CEO of Zivame.com, adds, "Every Indian woman deserves the right to perfect fitting lingerie. We hope this program will encourage women to participate and by gifting new lingerie, they will also be giving a gift of confidence."

Zivame, India's premier online lingerie store, features over 2000 lingerie styles to choose from: bridal lingerie, plus size lingerie, every day wear, shapewear, active wear, nightwear and swimwear for women. The collection is from the top national and international brands like Wonderbra, Panache, Triumph, Ultimo, Lovable, Plié, Jockey, Amanté, Penny, Enamor, Hollywood Fashion Secrets, Curvy Kate and many others.

Zivame.com is the one-stop solution for every Indian woman's lingerie needs. The brand philosophy is based on the fact that an Indian woman's lingerie needs change with age and stage of life that the woman is in. Right from the teenager just beginning to use a bra, to the college girl hitting the hottest nightclub, to the bride on her honeymoon to the lady on her way to motherhood, there's something for everyone.