Etam casts Andreea Diaconu in its spring14 swimwear advert

April 09, 2014 - France

French innerwear label Etam has roped in the svelte Romanian model Andreea Diaconu to star in its spring 2014 swimwear campaign.
 
Shot in a sunny picturesque beachside location, the advertisement images showcase the 23-year-old leggy lass posing in several one and two piece swimsuits.
 
Decorated with colourful stripes, and floral and animal prints, the range includes bandeau tops, crochet caftans and colour blocked bikini and brief sets.
 
Owning nearly 5000 boutiques worldwide, Etam specializes in sophisticated, maternal and glamorous innerwear pieces. The label is known for hosting an annual high-octane music-and-lingerie extravaganza named Etam Fashion Show, which is considered as the European counterpart of the high on glamour Victoria’s Secret Fashion Show in the US.