Iconic checks in with elegant & covetable outfits

April 28, 2014 - India

The Iconic Summer’14 collection for men & women is an embodiment of casual elegance, sophistication and attitude of the by-gone era. The collection will showcase three key trends that will ensure a look effortlessly stylish this season. Transform oneself this summer with well-known trends but with a glamorous twist. Update summer wardrobe with Iconic Summer 14 collection for men & women focusing on three covetable trends.
Iconic Summer 14 Women’s Collection 
The sports trend goes luxe by moving from the simple, clinical looks of previous seasons to take on a more luxurious, glamorous edgy feel. Expect minimal and simple relaxed silhouettes with textured surfaces in pieces like shift dresses with soft shoulders. Following a monochrome combination of black and white with a dash of vermilion embrace this look in fabrics that will not be ones usual sports-inspired fabrics. Sport a bomber jacket, fluid tees in evening fabrics like silk, printed fabrics to sport a flattering and comfortable look that’s bang on trend.
Summer without flowers doesn’t seem complete does it? The collection showers romance in the air by flirting with overtly feminine looks, incorporating a pretty palette of pastels with a bouquet of floral prints. This perennial trend brings back an evolution of retro 1950s-fuelled looks infusing retro silhouettes, flirtatious skirts, and cigarette pants in the collection. Pure white, sunshine yellow, yves klein blue, mint green are the prominent shades used lavishly over lace and guipure fabrics.
The evergreen carefree trend of the Nature Girl explores updated festival looks with 1970s influences drawn into the mix. This look is all about getting adventurous, combining pretty feminine prints that embodies the perfect ethnic chic look.  Festival trend staples include maxi dresses, full length skirts that will create a casual vibe and bypasses the usual hippy boho aspects.

Iconic Summer 14 Men’s Collection 
Channel the inner chic retro man in oneself as one relive the fond memories of the 1950s with influences coming from the highways and byways of the USA. Think bad boys, early rockers, 50s B-movies, all mixed in with retro monotone floral and geo prints and clean tailoring. Get the classic look with perfection in key pieces such as the updated trucker, the lux blouson, the Western shirt, structured blazers, tuxedo jackets worn over easy-fit jeans.
White, black and grey will be the key colors infused with retro floral, tonal geos. Achieve this trendsetting look in fabrics like new polkas, satin shirt, micro ginghams, jacket weights and embroidery.  
The nautical trend is a statement that continues to linger and provides fashion an everlasting look that only evolves every season. This commercial, preppy-nautical trend brings together several of the season’s key fabrics like natural linens- wovens/ jerseys, slubby canvas, smooth cottons, jacquard knits and wovens. Prints like florals, preppy spots and stripes and silhouettes form an easy and cohesive casual smart look. 
Inject the traditional midnight navy , shades of blue and white color scheme with a splash of bright summer hues like palm green, red  and sunshine yellow as an accent. Get inspired by yachting and long leisurely cruises and sail right into summer in key pieces like printed shorts, resort shirts and jacquard knits. Mix it up with the season’s essential Hawaiian floral prints as well.
REMINISCE- (recollecting the past)
Embrace the carefree outlook of a nomad and incorporate the rustic elegance in preppy summer smart casualwear enhanced with a refined, tailored aesthetic. From bold neo geo patterns, updated through textural applications and decorative geometric repeats, this is an ideal 70’s summer holiday look.
Earthy tones dominate the trend that reflects the influence of nature with shades of sand and beige with summer olives. Add to it a bright palette of vermilion orange and bright yellow which adds to the glory of summer.
With the whole feel being relaxed, the fabrics too are light like natural linens, textured summer blends, cotton micro textures infused with mosaics all over and a generous dose of geometric prints.