Mareike Massing wins Designer for Tomorrow award

July 10, 2015 - Germany

Germany’s Mareike Massing has been named the winner of the fashion talent award "Designer for Tomorrow" (DfT) by Peek & Cloppenburg and its online shop Fashion ID, DFT said in a press statement.

Peek & Cloppenburg Düsseldorf (P&C) – an established brand in retail fashion that embodies tradition, experience, and useful contacts – together with Fashion ID represent a strong foundation for supporting up-and-coming designers with experience, industry contacts, and presentation opportunities both online and offline.

This graduate of Berlin's University for Applied Sciences won over patron Zac Posen and the jury board at Mercedes-Benz Fashion Week Berlin with her black and white-based womenswear collection "Acting Big", the statement said.

At the start of the award show, DfT 2014 winner Matteo Lamandini presented his new collection in his first solo fashion show. The 700 guests included Barbara Becker, Franziska Knuppe, Tom Payne and Catherine Hummels.

In Mareike Massing's winning collection, patterns that seem structural meet hard black lines that engage with romantic white – which is what captured the imaginations of the jury board and the patron.

"All five finalists showed a strong vision in their collections. For me, that is the hallmark of both a promising designer and Mareike's designs. I look forward to supporting this up-and-coming designer and welcoming her to my studio and my show in New York," Zac Posen said.

Visiting the patron is part of the one-year sponsorship program that the initiators P&C and Fashion ID offer to jointly support Mareike.

By winning the DfT award, Mareike Massing is following in Matteo Lamandini's footsteps. This evening the up-and-coming Italian designer and 2014 DfT winner presented his new collection "Tristesse Contemporaine" on the runway at Mercedes-Benz Fashion Week Berlin with musical accompaniment from Aurora as the grand finale of his one-year sponsorship program. (SH)