Ashish Dikshit named head of Aditya Birla’s fashion business

September 30, 2016 - India

The current CEO of Aditya Birla Group company Madura Fashion & Lifestyle, Ashish Dikshit has been promoted as the business head of Aditya Birla’s fashion businesses. These include, Madura Fashion & Lifestyle, Pantaloons and the global brands that it manages in India, including fast fashion brand Forever 21, the rights to which it acquired recently.

“Ashish Dikhshit replaces Pranab Barua who took over as the business director of apparel and retail division at Aditya Birla Nuvo,” a leading daily reported.

The fashion business of Aditya Birla operates more than 7,000 stores across over 375 towns and cities and includes around 2,000 exclusive brand outlets. (AR)