Woolmark conclave promotes Indian wool industry

December 01, 2016 - India

The Woolmark Company, a global authority on wool, hosted a full-day event called Wool Conclave along with the India Fashion forum (IFF) to promote the wool industry in India. The event also highlighted the Woolmark’s ‘Grown in Australia, Made in India’ initiative and endorsed the multiple properties of merino wool and its boundless potential.

Designers Karishma Jamwal and Jimit Mistry presented a fashion show for Monte Carlo, Ambassador Shawls and OCM, highlighting merino wool’s versatility and innate luxury. Elaborate wool installations and panel discussions with industry experts highlighted the eco-credentials of wool and the farm to fashion journey at the conclave.

“The farm to fashion journey truly highlights how merino wool can beautifully be transformed into fashion pieces here in India. We encourage the use of wool as a natural fibre as we aim to promote the Indian wool industry,” said Union textiles minister Smriti Irani.

This natural and biodegradable fibre is easy to tailor, which makes it a popular choice for most manufacturers and retailers in India. Bringing these two forces together, this event served as the perfect platform for exploring the different opportunities available in the wool industry. I am sure that this endeavour will spur growth of the Indian textile industry,” added Irani.

Industry leaders including, CEO and country head of H&M India Janne Einola and vice president of Raymond Textiles Ram Bhatnagar also chaired enriching discussions on the key drivers of wool’s growth volumes, the wool market in India and wool’s communication strategy. Adding a design perspective to this panel were international Woolmark prize winners Suket Dhir and Rahul Mishra, joined by leading designer Ritu Kumar.

“Bringing to the forefront our ‘Grown in Australia, Made in India’ initiative, The Wool Conclave is a spectacular platform for wool enthusiasts. There is a lot of unexplored potential of this fibre in the Indian market, making it ideal for emerging designers to experiment with and discover. This event allowed us to promote the wool industry in India through global and local retailer inputs and highlighted the endless properties of this remarkable fibre,” said Arti Gudal, country manager India, The Woolmark Company.

Australian deputy high commissioner Chris Elstoft and Satya Prakash Thakur, chairman of Bhuttico also attended the event along with India’s leading retailers and manufacturers. (KD)