Huntsman joins hands with Viyellatex Group

December 13, 2016 - Singapore

Huntsman Textile Effects, global provider of high quality dyes and chemicals to the textile and related industries, has announced that it has entered into a partnership and collaboration agreement with Viyellatex Group, leading multi-dimensional business conglomerates in Bangladesh with spinning, knitting, dyeing, accessories, and printing facilities.

The agreement reinforces the recognition of Huntsman as a preferred supplier of Viyellatex Group. Under this agreement, Huntsman will support Viyellatex’s mills to streamline operations and optimise processes, train technical staff, and make recommendations to help improve yield and productivity. The strategic cooperation will enable Viyellatex Group to continue to achieve operational excellence and meet the requirements of international brands.

The cooperation agreement will also help Viyellatex Group maintain its leading edge in the textile industry by leveraging on Huntsman’s R&D capabilities, innovation and focus on sustainability, while continuing to comply with the stringent requirements of its export customers around the world.

David Hasanat, chairman of Viyellatex Group said, “The support from Huntsman will help us be more competitive in this fast growing market. It will help us to comply with the stringent product, operational, and environmental demands from our global customers, Viyellatex Group places strong emphasis on sustainability by minimising energy usage, adopting waste and water recycling, and using only organic materials and environmentally compliant chemicals and dyes and Huntsman is the perfect partner in this regard as they share this vision.”

Chuck Hirsch, vice president, sales, and technical resources of Huntsman Textile Effects said, “The textile industry is already Bangladesh’s most important export earner and an important market for us and we are deeply honoured to be a trusted partner to Viyellatex Group for the past 16 years and counting. With our shared values in sustainability and innovation, this partnership is a reflection of the confidence and trust that our customers place in us.”

Viyellatex Group is currently adopting advanced Huntsman Textile Effects technologies, market leading dyes chemicals and auxiliaries, including the market-leading AVITERA SE dyes. An award-winning flagship dye technology for exhaust application on cellulosic fibres, AVITERA SE dyes meet increasingly stringent environmental standards and help textile mills improve their productivity and profitability for better economic sustainability. (GK)