Italy hosts Blossom Première Vision fabric trade fair

December 22, 2016 - Italy

The second edition of the Blossom Première Vision, an event for a preview of the fabric, leather, and accessory Spring Summer 18 collections, held at the Palais Brongniart, Paris on December 13 and 14, 2016, ended on a successful note. The event put forward a highly-pertinent response, targeting market’s need for exclusives and new, custom proposals.

The show dedicated to collection launches saw a positive momentum, in line with the expectations of industry players, both exhibitors and visitors alike. This season, the show’s 81 industrial exhibitors went all in on creative novelties, presenting original and cutting-edge collections for spring summer 18.

In addition to the collections presented by 63 weavers and 5 accessories manufacturers, 13 tanners rounded out the offer. Presenting at the show for the first time, this new industry segment attracted the biggest French and international names in luxury leather goods and footwear.

The fashion professionals present voiced their enthusiasm for the show, which, with this 2nd edition, confirmed the coherence and effectiveness of its concept. Aligned with the timing of the pre-collections, the show has already been integrated into the calendars at major fashion houses.

Over 2 days, Blossom Première Vision welcomed nearly 700 visitors from the most prestigious fashion and luxury houses, who came to discover and source new product developments and the latest fabric and colour innovations to build their pre-collections.

Targeted by the show’s organisers for their high creative and quality positioning, visitors brought together leading French fashion houses (83 per cent of visitors), as well as a growing percentage of leading international brands. International visitors came from Italy (6 per cent), the UK (5 per cent), Germany, Belgium, Spain, and the Netherlands. (GK)