VF Corp appoints Campbell as Smartwool brand president

January 31, 2017 - United States Of America

Global marketer of various apparel brands, VF Corporation has named Travis Campbell as brand president of Smartwool from January 30, 2017. Before joining VF Corp, Campbell served as president and CEO of Far Bank Enterprises since 2008. In 2005, he was president of Rio Products International and president of Redington Tackle & Apparel in 2003.

“I am passionate about the outdoors. The opportunity to lead a dynamic, growing and environmentally-focused brand like Smartwool was one that I could not pass up,” Travis Campbell said. “I look forward to working with Smartwool’s talented associates to advance the brand’s mission and achieve our growth objectives.”

“Travis’ leadership skills, business acumen and commitment to the outdoors make him well-positioned to lead the Smartwool brand and grow its premium market position,” Scott Baxter, vice president, VF Corporation said. (AR)