Rupa & Co gets exclusive marketing rights to Fruit of Loom
March 20, 2017 - India
Indian innerwear manufacturer and marketer Rupa & Company has inked an exclusive licensing deal with US based Fruit of the Loom Inc, a subsidiary of Berkshire Hathaway Company,. Under the terms of the agreement, Rupa will exclusively manufacture, advertise and market Fruit of the Loom innerwear and outerwear products for both sexes in India.
A news agency quoted Rupa & Company chairman PR Agarwala as saying that this will be the second international brand to be manufactured and marketed by Rupa after FCUK.
The licensing deal has been signed by Oban Fashions, a subsidiary of Rupa and had earlier in 2016, secured an exclusive license to manufacture and market FCUK innerwear and related products, from UK-based French Connection. (AR)