European & Asian apparel brands open EBOs in South Korea

March 23, 2017 - South Korea

Following the success of Japanese brand Uniqlo in the South Korean market, several Asian and European lifestyle and apparel brand retailers are setting up exclusive brand outlets (EBOs) in the country, in a bid to repeat the success of Uniqlo. A recent entrant is Hong based 6ixty8ight, which is opening a 992 sq metre flagship store in Seoul.

South Korean media reported that 6ixty8ight which currently operates 130 stores in Hong Kong and China, targets teens and young women by offering casualwear, lingerie and training apparel.

Another brand from Sweden based H&M Group, ‘& Other Stories’ will also open its first Asian store in Seoul and has also planned another Seoul store. It also plans to offer online retailing in South Korea by the year-end. (AR)