Puma signs agreement with Norwegian Athletic Federation

March 04, 2018 - Norway

Puma, a leading sports brand, developing and marketing footwear, apparel, and accessories, continues its ever-growing support of athletics by signing a new partnership with the Norwegian Athletic Federation, increasing its presence in the track and field realm. The latest expansion ensures Puma’s commitment to be the world’s fastest sports brand.

Athletics has a great history in Norway and recent successes have come on the back of an outstanding heritage with world class athletes. The new dynamic of athletics in Norway will generate great exposure for Puma in the coming European Championships in Berlin and in all major competitions including the Tokyo 2020 Olympic Games.

Bjørn Gulden, CEO for Puma said, “This new relationship is exciting for me both on a personal level and for our business. Athletics has a great heritage in Norway and being a partner of the federation with the new generation of great young very talented athletes is very exciting, they embody our guiding mission of being Forever Faster, which motivates us to excel and push beyond our boundaries. We are lucky to welcome them to the Puma family and look forward to future successes together.”

Secretary general Kjetil Hildeskor in The Norwegian Athletics Federation said, “We are very happy to have Puma as part of the team. They are a big and forward-thinking player in the sports industry internationally. In addition to being very satisfied with the partnership, it is especially nice for us in Norwegian Athletics to collaborate with an international player with a Norwegian top manager.” (GK)