S African Long4Life acquires footwear-clothing brand Rage

July 02, 2018 - South Africa

South African investment firm Long4Life recently acquired Rage Distribution Proprietary Limited, a footwear, apparel and accessories retailer. Rage, which has 555 stores across the country, presents an exciting opportunity to build on Long4Life’s existing lifestyle brands platform with additional cross-selling opportunities, the company said in a statement.

Rage is managed by an experienced management team headed up by Jeffrey and Merle Gochin. Both will continue with Rage with their team and will also become significant shareholders of Long4Life post the acquisition. Jeffrey will be appointed as a director to the Long4Life board.

Long4Life CEO Brian Joffe said: “Rage is an exciting addition to the expanding Long4Life portfolio. We see an opportunity for significant developments in this company’s footwear, apparel and accessory offering. There is also scope for synergies between our existing brands and Rage, which we believe will offer exciting future growth and position Rage for further market penetration.” (DS)