FashNerd, Munich Fabric Start to strengthen fashion tech

August 01, 2018 - United Kingdom

FashNerd.com with Munich Fabric Start, a leading textile trade show, will launch The Wardrobe of The Future. With the rise of clothes that have been designed with both intelligence and style, this is a trend-led walk-in wardrobe built to provide a unique experience that introduces the kind of brands that have successfully merged fashion with technology.

"The wardrobe of the future will be about empowering the human experience not just through personalisation but also through technologies that surprise and delight. Unlike technology, there is not "one ring to rule them all" in fashion, it is the coordination and curation of tones, colours, textures, shapes and silhouettes that allows the wearer to play with their experience. Now for the first time, this will include technology that helps you feel," Wearable X founder Billie Whitehouse said on being part of the project.

"We see the fashion space as having limitless potential for all kinds of tech integration, big and small, especially with technology being so central to our lives. It is exciting to see brands integrating technology into fashion in fresh and innovative ways. The Wardrobe of the Future gives us a peek into how our wardrobes will evolve. It shows how fashion can put technology to work to give us performance-driven products that make our lives a little easier while still speaking the language of style," Lorna, the founder of Lorna & Bel, said.

"We want to bring together brands which represent what the merger of fashion with technology has achieved thus far. The brands we are working with will not only give attendees a glimpse of what could be in their future wardrobe, but it will also create a unique experience that has never been done before at the Keyhouse. With an ambitious plan to bring fashion technology to the masses, Muchaneta hopes that the creation of the wardrobe will give people a better  understanding of how technology is being used as a tool by various fashion-forward labels and startups," said co-founder of FashNerd.com Muchaneta Kapfunde.

"We are very excited to bring fashion technology at the Keyhouse to the next level – with real and perceptible ready-to-wear smart products. The Wardrobe of The Future closes the loop from first prototypes and showcases to final consumer products presented at Keyhouse. In close cooperation with FashNerd.com, we have managed to set up an impressive line-up of select smart brands that demonstrate the possibilities, advantages and the potential of fashion technology and our future wardrobes at a glance," Claudia Mynott, marketing and communications director of Munich Fabric Start, said. (RR)