Moda Gent to be part of Pure London

September 14, 2018 - United Kingdom

Pure London, the largest festival of fashion in London, has announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the February 2019 show. Pure London will be held at London Olympia from February 10-12, 2019. Moda Gent is the menswear section of Birmingham-based trade show Moda.

The move comes following the sale of Pure London to the ITE Group, and aims to present a stronger menswear offering in London and continue Pure London’s long-term strategy to create a unified festival of fashion delivering collaborative solutions to meet buyer’s needs across all sectors, according to a press release.

Since its launch in 2016, Pure Man has grown rapidly and, now featuring its own entrance, showcases over 100 new and existing menswear brands offering classic to cutting edge menswear, sportswear, and accessories.

“We are excited to welcome Moda Gent to Pure Man from next season. With the menswear market projected to grow by 30 per cent to £15bn by 2021, the re-location of Moda Gent will give buyers more choice and a platform to discover mid to high-end menswear brands, emerging designers, trend-led designs, back-to-basics essentials, accessories, and footwear all under one roof,” Adam Gough, head of menswear at Pure London said.

“We’ve enjoyed huge success with menswear at Moda over the years, but as the market changes so do the demands of our brands. New business is at the top of everyone’s agenda at the moment and exhibitors have been asking us for an event in London for some time. With Pure Man now part of the ITE portfolio, this is finally possible, with the show offering menswear brands access to a fresh audience of both domestic and international buyers,” Moda Gent event director, Silvia Collins said. (GK)