French fashion company Vivarte to sell Chevignon brand

November 08, 2018 - France

French fashion company Vivarte recently decided to sell its Chevignon brand, whose 2018 sales was around $27 million and which employs 180 staff, to the Royer company and businessmen Stephane Collaert and Thierry Le Guenic. The group has been restructuring its business to improve its financial situation and disposing off assets to cut debt.

The company expects the sale of the Chevignon brand to be finalised in the first quarter of next year, pending regulatory approval, according to a new agency report.

Vivarte sold its Kookai fashion brand, Pataugas shoes and Spanish shoes brand Merkal last year, and its Andre shoe brand earlier this year. (DS)