Fabindia opens flagship experience center in Delhi NCR

January 22, 2019 - India

Brand: Fabindia                                        
Company: Fabindia Overseas Pvt Ltd
Location: Lajpat Nagar, New Delhi-NCR
Area: 11,397 sq ft
Product profile: The store features brand’s signature offering that includes dailywear and occasionwear for women, men and kids, accessories, home and lifestyle products, personal care and organic foods.
Store design | Interiors & VM | Fixtures: Fabindia's Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience by providing customers a touch-and-feel experience of products. The store houses an Interior Design Studio (IDS) that provides a range of services such as consultancy on layouts, mapping spaces, product customisation and colour scheme coordination.
About the company: With 291 stores across 105 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living in rural areas. Fabindia aims to blend craft techniques with contemporary designs, presenting handcrafted products to today’s consumers using natural materials and fibres. The product range extends from a variety of apparel for men, women and children to home furnishings, furniture, gifts, jewellery, organic food and personal care products. (PA)