Alvanon launches the Alvanon Body Platform (ABP)

January 23, 2019 - United States Of America

Alvanon, the apparel-technology firm, is taking the use of 3D digital design to the next level with the launch of the Alvanon Body Platform (ABP). ABP is a new and secure cloud database offering 3D fit standards for the global apparel industry. Alvanon is a technology company, focused on the body and its application and implications in the apparel industry.

For the first time, ABP will enable apparel design and development teams to access Alvanon’s vast library of over 6,000 virtual AlvaForms (3D avatars). Operating on all collaborating 3D software systems, ABP will provide a fast, accurate and consistent way for brands and retailers to access and share their 3D fit and core body standards with their supply chain partners. The virtual 3D AlvaForms represent the dominant body shapes and sizes of consumers across the globe and offer exceptional design and development features including virtual texture and measurement lines; flexible poses; and a high-resolution 3D mesh to facilitate draping functionality, according to Alvanon.

“At Alvanon, we believe that the 3D journey begins with the avatar. Not just any avatar, but the fit standard that represents the brand’s target customers’ body shapes and sizes. In recent years, we’ve seen a huge increase for client bodies in the form of 3D virtual AlvaForms. ABP has been developed by our technology teams to specifically meet the fashion industry’s 3D digital design needs. Through collaboration with major 3D software companies, we have developed a seamless and secure digital avatar while providing the fit accuracy that brands and retailers require,” Jason Wang, chief operating officer, Alvanon said.

“This is just the beginning for the virtual AlvaForm. This launch marks a new era for retail innovation - the use of 3D digital design allows brands to create realistic prototypes in a variety of different styles without having to actually make them: eliminating huge amounts of waste each year. ABP is the starting point for that 3D journey,” Stephen Sze, director of software engineering, Alvanon said.

Alvanon’s R&D team invited a select group of apparel professionals throughout the fashion industry including such brands as American Eagle Outfitters, Express, J.Crew, Kohl’s, Lucky Brands, Lululemon, Napapijri, Talbots, and Under Armour, to beta test the platform and user experience. (GK)